Meta unveils AI tools, including Opportunity Score, to boost ad effectiveness and cut costs for advertisers.

Meta is introducing new AI tools to enhance ad performance, including a scoring tool called Opportunity Score that provides real-time recommendations to improve campaigns. The company is also expanding its Advantage+ feature to automate and optimize ad targeting across all campaign types, from sales to lead generation. These updates aim to make AI-driven optimization more accessible and effective for advertisers, with early tests showing a 10% reduction in the cost per qualified lead.

5 weeks ago
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