Hims & Hers faces backlash for Super Bowl ad of cheaper version of weight-loss drug Ozempic, drawing FDA rule scrutiny.
Hims & Hers, a digital health company, faces criticism from the pharmaceutical industry over its Super Bowl ad for an off-brand version of the weight-loss drug Ozempic. The Partnership for Safe Medicines claims the ad violates FDA rules and has asked the FDA to block it. Hims & Hers argues the ad highlights industry profit concerns, noting its product has the same active ingredient as Ozempic but at a lower price.
2 months ago
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