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Gray Media enhances Super Bowl LIX with NEXTGEN TV tech in eight markets, introducing GameLoop in two.
Gray Media is enhancing the Super Bowl LIX broadcast with NEXTGEN TV technology in eight U.S. markets, offering viewers improved contrast and color quality through HDR formats.
The company has also launched GameLoop, a free gaming channel on NEXTGen TVs, in two markets, featuring classic games like Pac-Man and Tetris.
This marks the first use of these enhancements during a live sports event.
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Gray Media mejora Super Bowl LIX con la tecnología NEXTGEN TV en ocho mercados, introduciendo GameLoop en dos.