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flag Gray Media enhances Super Bowl LIX with NEXTGEN TV tech in eight markets, introducing GameLoop in two.

flag Gray Media is enhancing the Super Bowl LIX broadcast with NEXTGEN TV technology in eight U.S. markets, offering viewers improved contrast and color quality through HDR formats. flag The company has also launched GameLoop, a free gaming channel on NEXTGen TVs, in two markets, featuring classic games like Pac-Man and Tetris. flag This marks the first use of these enhancements during a live sports event.

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