Chipotle reports robust Q4 profits, attributing success to brisket promotion and value focus.
Chipotle reported strong Q4 results with a 5.4% rise in same-store sales and net income up to $331.8 million, thanks to its popular Smoked Brisket promotion and competitive pricing. The company plans to modernize kitchens and enhance the customer experience using technology. Despite increased costs for quality ingredients, Chipotle's focus on good portions and value has attracted more customers willing to pay higher prices at fast-casual restaurants.
5 weeks ago
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