Amazon reports Q4 2024 ad revenue up 18% to $17.3B, but Q1 2025 outlook misses estimates.

Amazon's ad revenue surged 18% to $17.3 billion in Q4 2024, driven by growth in AWS and Prime Video. Total Q4 revenue climbed 10% to $187.8 billion, with net income doubling to $20 billion. The company's ad business now has an annual run rate of $69 billion, fueled by sponsored ads, display, and video advertising. Despite the growth, Q1 2025 guidance fell short of analysts' expectations.