Gaming firms launch food delivery campaign with Civilization VII-themed bags in Australian cities.

Gaming company 2K Games has teamed up with Blobfish International and DRUM to promote the release of Civilization VII with a food delivery campaign in Sydney and Melbourne. Custom-branded bags from local restaurants, featuring game-inspired cultures, come with a QR code linking to a competition for prizes. The campaign runs until February 20 and targets food and gaming enthusiasts, especially Gen Z.

2 months ago
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