NERDS candy returns to the Big Game with a Shaboozey-starring ad, capitalizing on a surge in gummy sales.

NERDS candy will return to the Big Game with a 30-second ad titled "Wonderful World of NERDS," featuring singer Shaboozey reimagining "What a Wonderful World." The ad promotes NERDS Gummy Clusters, which have seen a 50.2% growth in sales and now dominate the sugar confections market. Set in New Orleans, the commercial includes a sweepstakes offering prizes like a one-year supply of candy. NERDS aims to build on last year's success with a robust marketing campaign across various platforms.

2 months ago
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