DDB Worldwide launches "Feels Barometer" to help brands create more emotionally engaging ads.

DDB Worldwide has introduced the "Feels Barometer," a new tool designed to help brands create emotionally engaging content by analyzing human emotions. Developed with insights from global experts and diverse research, the Feels Barometer aims to stand out in today's crowded advertising market by capturing consumers' emotional responses. This innovative approach could give brands a competitive edge by making their marketing campaigns more impactful and relatable.

1 month ago
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