Ananya Birla, daughter of an Indian billionaire, launches beauty brands in India, targeting a booming $34B market by 2028.

Ananya Birla, daughter of an Indian billionaire, is launching beauty and personal care brands in India by 2025. The venture targets makeup and fragrances, focusing on quality and distinctive packaging. India's BPC market, expected to reach $34 billion by 2028, is growing due to rising incomes, e-commerce, and evolving consumer preferences. Birla, a 30-year-old entrepreneur, also founded Svatantra Microfin at 17 and is involved in the Aditya Birla Group.

6 weeks ago
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