ITV cuts soap opera airtime, reducing episodes to fit a "soaps power hour" starting January 2026.

Starting in January 2026, ITV will reduce the airtime for its soaps, Coronation Street and Emmerdale, introducing a "soaps power hour." The shows will air 30-minute episodes daily at 8 pm and 8:30 pm, reducing the weekly episodes from six to five hours. The move is "viewer-led," aiming to adapt to changing viewing habits and make the shows more "streaming-friendly," while also providing budget room for other programming.

February 04, 2025
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