Diageo, maker of Johnnie Walker and Guinness, scraps sales targets amid US tariff fears and declining sales.

Diageo, the maker of Johnnie Walker and Guinness, has scrapped its sales targets due to uncertainty over US tariffs and fluctuating consumer demand. The company's net sales fell 0.6% to $10.9 billion, with operating profit declining 4.9%. Diageo is particularly concerned about potential tariffs affecting its tequila and Canadian whisky brands. Despite a 2% increase in sales in Great Britain, driven by Guinness, overall spirits sales were down 6%. The company is in talks with the US government to mitigate tariff impacts.

February 04, 2025
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