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Publicis Groupe launches $20M "Screening Time Off" campaign to encourage cancer screenings at work.
Publicis Groupe launched "Screening Time Off," a campaign under its "Working with Cancer" initiative, encouraging companies to support employees in getting timely cancer screenings.
Backed by $20M in donated media, including a Times Square takeover, the campaign features actress Jenna Fischer and aims to save up to 100,000 American lives annually.
It provides resources to help companies address barriers to cancer screenings, emphasizing early detection's importance.
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Publicis Groupe lanza la campaña "Screening Time Off" de $20 millones para fomentar las pruebas de detección de cáncer en el trabajo.