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University of Nebraska aims to boost revenue and fan experience by switching concessions to Aramark.
The University of Nebraska plans to switch its concessions provider to Aramark Sports + Entertainment, pending regents' approval.
The 10-year contract, with a $10 million investment, aims to enhance the fan experience and increase annual revenue by $5.8 million.
Aramark will manage food and beverage services, including alcohol sales, at major athletic venues like Memorial Stadium.
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La Universidad de Nebraska tiene como objetivo aumentar los ingresos y la experiencia de los fans mediante el cambio de concesiones a Aramark.