University of Nebraska aims to boost revenue and fan experience by switching concessions to Aramark.

The University of Nebraska plans to switch its concessions provider to Aramark Sports + Entertainment, pending regents' approval. The 10-year contract, with a $10 million investment, aims to enhance the fan experience and increase annual revenue by $5.8 million. Aramark will manage food and beverage services, including alcohol sales, at major athletic venues like Memorial Stadium.

2 months ago
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