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flag Sainsbury's and Morrisons face accusations of illegal ads for heated tobacco devices, banned since 2002.

flag Sainsbury's and Morrisons are displaying ads for heated tobacco devices, which are claimed to be illegal under a 2002 tobacco advertising ban by the Chartered Trading Standards Institute. flag The supermarkets argue the devices are exempt due to their heating technology rather than burning tobacco. flag While heated tobacco is considered less harmful than cigarettes, it may be more harmful than e-cigarettes and less effective for quitting smoking.

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