Lord Alan Sugar dismissed Emma Rothwell from "The Apprentice" despite her pandemic business success.

In the first episode of BBC's "The Apprentice," Lord Alan Sugar dismissed Emma Rothwell, owner of an online gift store, after her team struggled with selling Alpine tours in Austria. Emma turned a £600 investment into a successful business during lockdown without external help. She plans to create an online platform for designers to earn passive income. Despite her dismissal, Emma remains determined to prove her business acumen. The show, which airs every Thursday at 9 pm on BBC One and iPlayer, features 18 contestants competing for Lord Sugar's £250,000 investment and mentorship.

2 months ago
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