Amazon MX Player unveils over 100 new shows, marking a shift towards streaming with 250M users.

Amazon MX Player announced a lineup of over 100 new shows for 2025, including popular returning series like "Aashram," "Hunter," and "Hip Hop India." The platform hosted its first StreamNext event in Mumbai, attracting marketing and entertainment leaders. Amazon MX Player boasts over 250 million unique users and 1.4 billion app downloads, positioning it as a key player in transforming content consumption from linear TV to streaming. The event showcased new interactive ad formats and emphasized the platform's ability to reach a diverse, engaged audience.

2 months ago
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