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Starbucks plans to open 100 new stores in South Korea in 2025, targeting strong market growth.
Starbucks Korea plans to open at least 100 new stores this year, aiming to capitalize on its strong performance with expected 2024 sales of 3 trillion won.
Success factors include collaborations like the Harry Potter-themed products and partnerships with local delivery apps.
With over 2,000 outlets, South Korea is now Starbucks' third-largest market after the US and China, boasting a high number of stores per capita.
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Starbucks planea abrir 100 nuevas tiendas en Corea del Sur en 2025, apuntando a un fuerte crecimiento del mercado.