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flag Global report reveals gap between desire for plant-based diets and actual adoption due to cost and taste.

flag The "Grains of Truth 2024" report by EAT and GlobeScan shows that while 68% globally want to eat more plant-based foods, only 20% do regularly. flag Barriers include high costs, taste, and convenience, particularly affecting millennials. flag Economic pressures and rising food costs are major obstacles, with price cited by 42% of respondents. flag The report stresses the potential of plant-based diets for health and sustainability, recommending subsidies, innovation, and education to make these diets more accessible.

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