Tasmanian tourism renews multi-year deal with BMF Australia, creators of award-winning campaigns. El turismo de Tasmania renueva el acuerdo plurianual con BMF Australia, creadores de campañas premiadas.

Tourism Tasmania has reappointed BMF Australia as its lead creative agency for up to seven years following a competitive bidding process. Tourism Tasmania ha vuelto a nombrar a BMF Australia como su agencia creativa líder durante hasta siete años tras un proceso de licitación. BMF will continue developing the "Come Down For Air" and "The Off Season" campaigns, which have won industry awards, including Effie awards in 2023 and 2024. BMF continuará desarrollando las campañas "Come Down for Air" y "The Off Season", que han ganado premios de la industria, incluyendo los premios Effie en 2023 y 2024. The partnership, initially formed in 2019, has been praised for effectively promoting Tasmania's cultural and emotional appeal to travelers. La asociación, formada inicialmente en 2019, ha sido elogiada por promover eficazmente el atractivo cultural y emocional de Tasmania para los viajeros.