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flag Lahore's air pollution surged 25% in 2024, cutting life expectancy by seven years, yet media focus on economics over health.

flag In Lahore, Pakistan, air pollution has surged by 25% in 2024, leading to a rise in respiratory illnesses and reducing life expectancy by seven years in smog-affected areas. flag Despite being the fourth most polluted country, Pakistani media largely treats smog as a seasonal inconvenience, focusing on economic impacts rather than health risks. flag Adopting a more solutions-focused approach could better inform the public about the dangers and sustainable solutions to smog.

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