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flag Grammarly, valued at $13 billion, overcame near bankruptcy to succeed with AI-driven writing assistance.

flag Grammarly, now valued at $13 billion, nearly went bankrupt multiple times as its founders, college friends Max Lytvyn, Alex Shevchenko, and Dmytro Lider, invested almost all their savings into the AI-powered writing assistant platform. flag They avoided salaries until reaching 300,000 paid subscribers in 2011 and later switched to a "freemium" model, propelling growth. flag The founders believe Grammarly is poised to benefit from advancements in AI and large language models.

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