Malaysia hosts key tourism forums, showcasing Southeast Asia's travel rebound and growth targets.

Malaysia hosted the ASEAN Tourism Forum and ASEAN Travel Exchange, attracting international buyers, sellers, and media, highlighting the region's growing tourism confidence. Trip.com Group's CEO, Jane Sun, emphasized the company's commitment to Southeast Asia's tourism recovery, with the region seeing a 30.6% increase in visitors in 2024. The sector aims to enhance sustainability and resilience, targeting significant economic growth and job creation by 2034.

2 months ago
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