AWWA Periodcare, a New Zealand brand known for sustainable menstrual products, is acquired by North American firm Somedays. AWWA Periodcare, una marca neozelandesa conocida por sus productos menstruales sostenibles, es adquirida por la firma norteamericana Somedays.

New Zealand's AWWA Periodcare, known for its sustainable and Māori-inspired menstrual products, has been acquired by North American company Somedays. La AWWA Periodcare de Nueva Zelanda, conocida por sus productos menstruales sostenibles e inspirados en los maoríes, ha sido adquirida por la empresa norteamericana Somedays. Founded by Lux Perry, Somedays aims to use business to make a positive impact. Fundada por Lux Perry, Somedays pretende utilizar el negocio para lograr un impacto positivo. AWWA's founders, Michele Wilson and Kylie Matthews, will stay involved as minority shareholders, maintaining the brand's cultural and sustainable focus. Los fundadores de AWWA, Michele Wilson y Kylie Matthews, permanecerán involucrados como accionistas minoritarios, manteniendo el enfoque cultural y sostenible de la marca. The acquisition plans to expand AWWA's reach into the Australian market while preserving its New Zealand heritage. La adquisición planea expandir el alcance de AWWA en el mercado australiano, preservando al mismo tiempo su patrimonio neozelandés.