China's 2025 Spring Festival Gala prepares to blend tradition with AR, VR technology for New Year celebration.

The 2025 China Media Group Spring Festival Gala, or Chunwan, is preparing for its final rehearsals. Known for blending tradition with modern technology, this year's gala will use AR and VR to offer an immersive experience, featuring classic acts like songs, dances, and crosstalk. The event, a cornerstone of Chinese New Year since 1983, celebrates the nation's heritage while embracing contemporary creative expressions. The official mascot, "Si Sheng Sheng," symbolizes the Year of the Snake and is inspired by traditional culture.

2 months ago
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