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flag Small family ski businesses see surge in visitors, challenging image of skiing as elitist.

flag Small, family-owned ski businesses across the U.S. are seeing a rise in visitors and better snow conditions, attracting those seeking more affordable and community-oriented skiing experiences. flag This trend challenges the notion that skiing is exclusively an expensive and elitist activity, as more people opt for smaller, locally-run ski hills over big resorts. flag NPR reported this shift from Boise, Idaho.

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