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Small family ski businesses see surge in visitors, challenging image of skiing as elitist.
Small, family-owned ski businesses across the U.S. are seeing a rise in visitors and better snow conditions, attracting those seeking more affordable and community-oriented skiing experiences.
This trend challenges the notion that skiing is exclusively an expensive and elitist activity, as more people opt for smaller, locally-run ski hills over big resorts.
NPR reported this shift from Boise, Idaho.
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Las pequeñas empresas de esquí familiar ven un aumento de visitantes, una imagen desafiante del esquí como elitista.