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Meta tests ads on its messaging app Threads, sparking concern among its 300 million users.
Meta is testing advertisements on its messaging app, Threads, with a small group of brands in the US and Japan.
The app, which has 300 million monthly users, will display image ads in the home feed between user posts.
Meta will monitor the test closely before potentially scaling it up.
Despite the test, some users are concerned about the introduction of ads on what was initially an ad-free platform.
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Meta prueba anuncios en su aplicación de mensajería Threads, lo que despierta preocupación entre sus 300 millones de usuarios.