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flag Meta tests ads on its messaging app Threads, sparking concern among its 300 million users.

flag Meta is testing advertisements on its messaging app, Threads, with a small group of brands in the US and Japan. flag The app, which has 300 million monthly users, will display image ads in the home feed between user posts. flag Meta will monitor the test closely before potentially scaling it up. flag Despite the test, some users are concerned about the introduction of ads on what was initially an ad-free platform.

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