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flag Netflix raises U.S. prices, with standard plan now $17.99, to fund new content and services.

flag Netflix announced a price increase for its subscription plans in the US, Canada, Argentina, and Portugal. flag The standard ad-free plan will now cost $17.99, up from $15.49, while the ad-supported tier will increase to $7.99 from $6.99. flag The premium plan will rise to $24.99 from $22.99. flag The company cited the need for investment in programming. flag Netflix added nearly 19 million subscribers in the last quarter, bringing its total to over 300 million. flag The price hike follows robust financial performance, with revenue up 16% year-over-year to $10.25 billion.

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