Mahakumbh festival showcases 'One District, One Product' exhibition, boosting local handicraft sales and jobs.

The Mahakumbh festival in Prayagraj, India, is hosting a large 'One District, One Product' (ODOP) exhibition, featuring handicrafts like carpets, glass toys, and wooden toys. The 2019 event generated Rs 4.30 crore, and this year's is expected to reach Rs 35 crore, creating new business and job opportunities. Flipkart has also set up a stall to help entrepreneurs sell their products for free, promoting local handicrafts and cottage industries.

2 months ago
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