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New "menthol mimics" threaten to undermine menthol cigarette bans by offering a similar taste.
Menthol cigarette bans in the US are being challenged by synthetic "menthol mimics," which imitate menthol's cooling effect.
A study in JAMA Network Open found that nearly 30% of US adults are aware of these substitutes, with 37% of those having tried them.
Among menthol smokers aware of the mimics, half would switch if menthol cigarettes were banned, potentially undermining public health efforts.
Awareness is higher among Black people, smokers, and those in states with menthol bans.
3 months ago
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