Chinese beverage firms are blending traditional medicine herbs into drinks to attract health-conscious youth.

Chinese beverage companies are adding traditional Chinese medicine (TCM) ingredients to their products to appeal to younger consumers looking for healthier drink options. Brands like Tianfu Cola and Qingdao Laoshan Mineral Water are incorporating TCM herbs into colas, mineral waters, and sparking waters, with some products gaining popularity in international markets. The trend is driven by a growing demand for healthier drinks and a rising interest in TCM among younger consumers.

2 months ago
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