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Target reported higher holiday sales but lower profits, projecting a 1.5% rise in comparable sales for Q4.
Target reported higher-than-expected holiday sales, with a 2.8% total sales increase and 2% rise in comparable sales for November and December.
Despite record sales on Black Friday and Cyber Monday, profits were lower than anticipated, with earnings per share expected between $1.85 and $2.45 for the quarter and $8.30 to $8.90 for the year.
The company projects a 1.5% increase in comparable sales for the fourth quarter.
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Target informó de mayores ventas de vacaciones pero menores ganancias, proyectando un aumento del 1,5% en ventas comparables para el cuarto trimestre.