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State Farm cancels Super Bowl ad to aid wildfire-hit customers in California.
State Farm has cancelled its planned Super Bowl commercial to focus on assisting customers affected by the ongoing wildfires in Los Angeles.
The insurance company, California's largest with an 8.7% market share, has received over 7,400 claims from the fires.
Despite the cancellation, Fox, which broadcasts the Super Bowl, is not expected to struggle for advertisers as it maintains a waitlist.
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State Farm cancela el anuncio de Super Bowl para ayudar a los clientes afectados por incendios forestales en California.