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Microsoft's Activision Blizzard acquisition hasn't boosted Xbox Game Pass subscriptions as expected.
Microsoft's acquisition of Activision Blizzard has failed to boost Xbox Game Pass subscriptions as hoped.
Despite growing Game Pass revenue by 5.7%, Microsoft missed internal targets and faces challenges in reaching its goal of 100 million subscribers by 2030.
This goal requires a significant annual growth rate, which some analysts view as ambitious.
Additionally, despite plans to attract game developers to Azure servers, Activision still uses Google Cloud and Amazon Web Services.
Microsoft's focus on AI may also divert attention from gaming.
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