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flag Microsoft's Activision Blizzard acquisition hasn't boosted Xbox Game Pass subscriptions as expected.

flag Microsoft's acquisition of Activision Blizzard has failed to boost Xbox Game Pass subscriptions as hoped. flag Despite growing Game Pass revenue by 5.7%, Microsoft missed internal targets and faces challenges in reaching its goal of 100 million subscribers by 2030. flag This goal requires a significant annual growth rate, which some analysts view as ambitious. flag Additionally, despite plans to attract game developers to Azure servers, Activision still uses Google Cloud and Amazon Web Services. flag Microsoft's focus on AI may also divert attention from gaming.

8 months ago
8 Articles