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flag Brain study reveals memory region linked to food cravings and weight gain, offering new obesity treatment paths.

flag Researchers have found that the brain's hippocampus, crucial for memory, also influences food cravings and weight gain. flag In studies with mice, neurons encoding memories of sugary and fatty foods were identified. flag Silencing these neurons reduced sugar consumption and prevented weight gain, suggesting a link between memory and eating habits. flag This discovery opens new avenues for treating overeating and obesity by targeting these memory circuits.

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