Samsung unveils Bixby upgrades on Jan. 22, aiming to compete with Apple's and Google's AI assistants.

Samsung is set to unveil upgrades to its virtual assistant Bixby on January 22, aiming to make it more competitive with Apple's and Google's AI assistants. A teaser video shows Bixby handling complex tasks like finding a pet-friendly restaurant and scheduling it. The updates, expected with the Galaxy S25 launch, focus on improving speech recognition and conversation capabilities, though it's unclear how well Bixby will compete with rivals.

January 13, 2025
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