Cadbury cuts Twirl pack size, sparking "shrinkflation" outrage as price stays the same.

Cadbury has reduced Twirl multi-packs from four 34g bars to three 43g bars without changing the price, causing outrage among fans who call it "shrinkflation." Mondelēz International, Cadbury's owner, attributes the change to manufacturing constraints and assures it's only a slight reduction in weight. The company has no plans to alter other chocolate brands like Wispa, Flake, or Dairy Milk.

3 months ago
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