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flag SEVENTEEN leads South Korean boy groups in brand reputation for January 2025, outscoring BTS and BIGBANG.

flag SEVENTEEN topped the brand reputation rankings for South Korean boy groups in January 2025, scoring 8,366,546 points, a 37.02% increase from the previous month. flag BTS came in second with a 51.24% rise in reputation, while BIGBANG secured third place. flag The rankings, based on consumer engagement, media activity, and community interaction from December 11 to January 11, also saw NCT and Stray Kids in fourth and fifth spots, respectively.

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