Mattel and Tokyopop partner to create manga-style graphic novels featuring Hot Wheels and Barbie characters.

Mattel and Tokyopop are teaming up to create manga-style graphic novels for kids aged 8-12, featuring characters from Mattel's Hot Wheels and Barbie brands. The first titles, with new artwork and stories, are set to launch in print in 2026. This partnership aims to engage young audiences and expand the reach of these iconic toy brands into the world of graphic novels.

3 months ago
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