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Briscoe Group lowers profit forecast due to sluggish holiday sales and economic challenges.
Briscoe Group, a New Zealand retail company, has revised its profit forecast downward due to slower-than-expected holiday sales and weak consumer confidence.
Despite a slight 0.82% rise in homeware sales, overall sales increased by only 0.42%, with sporting goods sales declining.
Managing director Rod Duke cited economic challenges as the main factor, indicating that Briscoe aims to achieve 99% of last year's record sales by January 26.
The company is focusing on cost control and inventory management to prepare for the next financial year.
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Briscoe Group reduce el pronóstico de beneficios debido a las escasas ventas de vacaciones y los desafíos económicos.