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flag Amazon introduces Retail Ad Service, letting other retailers use its ad tools for a revenue share.

flag Amazon has launched its Retail Ad Service, allowing other retailers to use Amazon's advanced ad tools on their own websites. flag The service lets retailers display relevant ads, customize ad design and placement, and access ad measurement tools. flag Built on AWS, it offers scalable advertising with retailers sharing a portion of the ad revenue with Amazon. flag This move aims to boost ad revenues for both Amazon and participating retailers.

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