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Amazon introduces Retail Ad Service, letting other retailers use its ad tools for a revenue share.
Amazon has launched its Retail Ad Service, allowing other retailers to use Amazon's advanced ad tools on their own websites.
The service lets retailers display relevant ads, customize ad design and placement, and access ad measurement tools.
Built on AWS, it offers scalable advertising with retailers sharing a portion of the ad revenue with Amazon.
This move aims to boost ad revenues for both Amazon and participating retailers.
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Amazon introduce Retail Ad Service, permitiendo a otros minoristas utilizar sus herramientas publicitarias para una cuota de ingresos.