Y/Project, a fashion brand known for avant-garde designs, closes after 14 years due to financial difficulties.

Y/Project, a Paris-based fashion brand known for avant-garde designs and collaborations, is shutting down after 14 years due to financial struggles following the death of its co-founder in 2021 and the departure of its creative director. Despite attempts to find a buyer, the brand could not secure the necessary investment to continue operations. Y/Project gained global recognition for dressing celebrities like Rihanna and for its innovative designs, like thigh-high UGG boots and transparent tank tops.

2 months ago
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