Yuewen Music Festival in Singapore blends global music with IP characters, marking Ye Xiu's global rise.

The YUEWEN Music Festival in Singapore celebrated New Year's Eve with global musicians and IP characters like Ye Xiu from "The King's Avatar." The three-day event included a drone show, fireworks, and performances by Akini Jing and WUKONG, blending music with visual installations and merchandise. The festival marked Ye Xiu's growing global influence, with appearances on landmarks like the Eiffel Tower, signaling a new era of IP globalization under the Yuewen banner.

2 months ago
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