Disney's pink fox character, Linabell, attracts massive Chinese fanbase, symbolizing shift towards emotional consumerism.

Disney's character Linabell, a pink fox, has become hugely popular in China, drawing long lines of fans, especially young women, eager to meet her. This surge in "emotional consumption" highlights a shift in Chinese consumer behavior, moving from buying goods as status symbols to fulfilling emotional needs. Linabell's popularity is rivaling that of Mickey Mouse and Disney princesses, benefiting Disney and similar collectible toy brands like Jellycat and Pop Mart's Labubu.

3 months ago
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