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flag Indian tyre firms invest Rs 100 crore in Project INROAD to boost rubber production and quality in Northeast and West Bengal.

flag Tyre manufacturers in India, including Apollo, CEAT, JK, and MRF, are investing Rs 100 crore in the Northeast and parts of West Bengal through Project INROAD to boost rubber production and quality. flag The initiative, supported by the Automotive Tyre Manufacturers Association (ATMA), has expanded rubber plantations over 125,272 hectares across 94 districts. flag The project also aims to improve grower skills and infrastructure, including model smokehouses and processing centers, to enhance rubber quality and fetch better prices.

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