Genesis plans to enter luxury car racing in 2026, competing against brands like Lexus and Porsche.
Genesis, a luxury car brand, is set to enter sports-car racing in the World Endurance Championship (WEC) in 2026 and IMSA in North America in 2027. They will compete in the top-tier 'Hypercar' category, facing rivals like Lexus, Mercedes-AMG, BMW, and Porsche. Genesis is also bringing a concept car, the X Gran Berlinetta, and the electric GV60 Magma to the Bathurst 12 Hour race, with racing legend Jacky Ickx driving the concept car.
2 months ago
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