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flag Dell overhauls its PC lineup to Dell, Dell Pro, and Dell Pro Max, integrating AI and phasing out names like XPS and Inspiron.

flag Dell Technologies is overhauling its PC lineup, simplifying its brand names to Dell, Dell Pro, and Dell Pro Max, aiming to streamline the buying process and integrate AI. flag The change affects consumer, business, and high-performance models, moving away from specific lines like XPS and Inspiron. flag The new naming system includes three tiers for each category, offering Intel and AMD processors. flag The shift comes amid a push for AI innovation, with Dell expecting AI PCs to reach 205 million by 2028. flag The rebranding at CES 2025 has sparked some public backlash over the loss of iconic names like XPS.

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