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Dell overhauls its PC lineup to Dell, Dell Pro, and Dell Pro Max, integrating AI and phasing out names like XPS and Inspiron.
Dell Technologies is overhauling its PC lineup, simplifying its brand names to Dell, Dell Pro, and Dell Pro Max, aiming to streamline the buying process and integrate AI.
The change affects consumer, business, and high-performance models, moving away from specific lines like XPS and Inspiron.
The new naming system includes three tiers for each category, offering Intel and AMD processors.
The shift comes amid a push for AI innovation, with Dell expecting AI PCs to reach 205 million by 2028.
The rebranding at CES 2025 has sparked some public backlash over the loss of iconic names like XPS.
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Dell revisa su línea de PC a Dell, Dell Pro y Dell Pro Max, integrando la IA y eliminando nombres como XPS e Inspiron.