Adidas partners with Mercedes-AMG F1 team for new line of sports apparel, entering Formula 1.

Adidas has entered a new multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, marking its first entry into Formula 1. The collaboration will produce a range of apparel, footwear, and accessories for the team and its fans, with the first products set to be unveiled in February. The partnership aims to reach a new generation of fans and redefine team and fanwear in the sport.

2 months ago
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