Tinder sees a surge in activity on the first Sunday of January, dubbed "Dating Sunday."

The first Sunday of January, known as "Dating Sunday," sees a 22% rise in messages and an 18% jump in likes on Tinder compared to a typical Sunday. Tinder's "It Starts with a Swipe" campaign encourages users to start new connections. The year 2025 will focus on trends like "Loud Looking," "Kiss-met," and "Nano-ships." Users should update their profiles with recent hobbies, use authentic photos, and be clear about their intentions. Usage peaks leading up to Valentine's Day, with 58.7 million more likes, but there's also a 40% increase in catfishers and romance scammers.

3 months ago
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