Tesla's annual vehicle sales fell 1.1% in 2024, marking the first drop in over a decade.

Tesla experienced its first annual sales decline since 2015, delivering 1.79 million vehicles in 2024, a 1.1% drop from 2023. Despite fourth-quarter incentives like zero percent financing and free charging, Tesla faced increased competition, reduced European subsidies, and a shift in the U.S. market towards hybrids. After the disappointing delivery numbers, the company's stock fell over 5%. CEO Elon Musk remains optimistic about 20-30% sales growth in 2025, driven by more affordable vehicles and advancements in autonomous technology.

3 months ago
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