Hindustan Unilever is in talks to buy skincare brand Minimalist for about ₹3,000 crore.

Hindustan Unilever (HUL) is reportedly in talks to acquire Minimalist, a direct-to-consumer (D2C) skincare brand, for around ₹3,000 crore. Minimalist, founded in 2018, offers skincare, body care, and hair care products and has seen an 89% increase in revenue to ₹350 crore in fiscal year 2024. This acquisition would expand HUL's presence in the D2C market and strengthen its skincare segment. If finalized, it would be one of the largest deals in the D2C skincare sector.

2 months ago
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